Bootstrap Your Growth with MRR Launchpad.

The Proven Program for Startups.

It takes approximately one sales quarter, using my Launchpad program for startup founders to make the shift to more reliable pipeline, unlocking more sales and bigger orders, without expensive investments and hires.

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SCALE YOUR SAAS BUSINESS

Expert Strategies for Growth.

Learn the most important lessons to scale MRR.

Winning Formula.

Providing you easy to follow steps and a proven record.

Use Highly Specialized Tools.

Use these simple techniques to set up your success.

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WHY THE SAAS CHANNEL?

Essential Lessons

For Founders

I created The SaaS Channel, because I am passionate about passing on what I learned as co-founder & CEO of the highly successful global SaaS business CloudSense, to startups.

I did not get much guidance through all the effort and high stakes that entrepreneurs experience, pushing barriers, stretching to win, always trying to preserve cash and equity.

Since exit, I realised that my playbook of seldom told lessons and tactics, were accelerating growth for all my clients so I wanted to make them available online to every startup. This is where you will find them.

IT TOOK ME YEARS TO BECOME EXPERT AT SCALING SAAS

A Clear Plan For a Thriving SAAS Business

Reach your goals faster with these vital steps for Founders.

STEP 1

Market Maximizing Offer

Learn how to identify and become laser focused on your dream customers who are ready to buy your software.

STEP 2

Auto-Pilot Prospecting

A designed for you marketing & sales system proven to scale to $100k+ MRR and beyond.

Step 3

Million Dollar Conversion Process

Learn my sales tactics and closing strategies. Build the perfect conversion plan and close more.

Why choose my MRR Launchpad Program?

My lessons and tactics give founders a pathway to high performance and a benchmark on where to focus amongst the vast number of competing priorities. I've found that most founders are smart, motivated, quick to learn and always time poor, that is why bringing focus to the most important things can be game changing. It's also true that every startup is unique, with its own challenges. But even unique businesses need to get the growth fundamentals right in order to succeed.

I struggled during my early days as a bootstrapped SaaS founder and I saw that other more experienced software entrepreneurs were struggling with pipeline, sales growth and retention too. Realizing that many startups were stalling, running out of cash, or getting heavily diluted to fund their progress, I started to search for more capital efficient ways to bootstrap and grow MRR. I threw myself into learning and gradually became expert in software Marketing, Sales and SaaS growth, making CloudSense one of the most successful and fast growth B2B SaaS companies in Europe.

Launchpad, from the The SaaS Channel, is my contribution to giving founders the most important and often overlooked lessons for growth. Delivered as a well thought out, codified program, it delivers insights through practical challenges and tasks, with tools that support startups on their journeys. It is designed to be capital efficient, with a one time cost and no ongoing fees and it is practical because the program can be completed at the times that work for each founder.

This program brings together more than a decade of learning as a SaaS Leader, it is filled with need-to-know insight, in one easy to understand process, with all the steps for stand-out success in SaaS.